For NC ABC Boards

We bring serious bourbon buyers to your board.

Spirits sales are declining across the country. NC Bourbon Insider exists to put the right bottles in front of the right buyers. Our members are active bourbon hunters who show up ready to buy. When you release something special, we make sure the people who want it most know about it.

How it works

Four ways we drive buyers to your board.

1 Drop alerts

When your board posts a first-come drop, members monitoring your board get an instant text and email. No delay, no missed windows, no relying on people to check Facebook at the right time.

2 Lottery alerts

When you open a lottery entry window, members get notified right away so they can submit entries before the window closes. More entries means more engagement with your release.

3 Shelf availability

Bottle Hunter shows members which boards are likely to have allocated bottles in stock, based on delivery data. Members actively plan trips to boards predicted to carry what they are looking for.

4 Community sightings

Members report bottles they spot on shelves. When a sighting is logged at your board, members watching that board get notified and head your way.

Why partner with us

More than alerts. A genuine boost for your board.

Buyers who are ready to spend

NC Bourbon Insider members are not casual browsers. They track releases, plan their runs, and show up with purpose. In a market where foot traffic is harder to earn, these are the customers worth reaching.

Get the word out about barrel picks

When your board selects a private barrel, we help put it in front of the members most likely to appreciate it. Barrel picks deserve more than a Facebook post.

Share board news with people who care

Release schedules, policy changes, event announcements. Your board news reaches an audience that is genuinely engaged and paying attention.

Less burden on your staff

Informed members ask fewer repeat questions, arrive knowing your process, and understand how to participate in your releases. That is time your staff gets back.

Partnership

Simple, flexible, and built around how you operate.

Every ABC board operates differently. We do not ask you to change how you run your releases. We fit into your existing process and amplify what you are already doing. Here is what a partnership can include:

Verified board listing Direct announcement submissions Featured placement in the platform Barrel pick promotions

There are no fees and no obligations to start. We want this to work for your board and your staff.

Get in touch

Reach out and introduce your board.

Fill out the form below and someone from NC Bourbon Insider will be in touch shortly.